Taking care of the environment Our customers rely on us to look after their long-term water supply, so ensuring a sustainable water cycle and the health of the natural environment in our region is critical. We’re also in a position to both protect and enhance the wider environment by making the most of our resources and acting to mitigate climate change. Helping people to thrive We’re committed to providing an amazing service to every customer in our region. We’re determined to make a real difference, not just for our customers, but in the wider communities we serve, including those who are vulnerable or under-served. We provide a fair and inclusive place to work for our colleagues, the vast majority of whom are also customers and shareholders, giving us a uniquely strong connection to our region. Being a company you can trust To earn the trust of our stakeholders, we must keep our promises, report clearly and openly on our progress, and create a governance framework that ensures effective decision making for the benefit of all. Our purpose: ‘Taking care of one of life’s essentials’ Our purpose underpins our approach to sustainability Sustainability is not a new or separate direction, but something that has always been at the heart of our business. Having an agreed Sustainability Framework allows us to draw together our environmental, social and governance ambitions while at the same time pursuing them as an integral part of our business plan. Read more in our Annual Report